Omnimax’s Outdoor Living Social Media Imagery

In my role as the creative designer at Omnimax, I held the primary responsibility of conceptualizing and producing social media advertisements tailored specifically for our outdoor living sector. With a clear focus on fostering brand recognition and individual company identity, my objective was twofold: to develop ads that seamlessly worked together as a cohesive campaign, while also standing strong independently to effectively communicate the unique branding of each company within our portfolio. This involved meticulous attention to detail, from selecting imagery that encapsulated the essence of outdoor living to working with the content manager to craft compelling copy that highlighted the distinct attributes of each product line. By ensuring consistency in visual elements and messaging across all ads, I aimed to not only capture the attention of our target audience but also reinforce brand loyalty and engagement across various digital platforms.