Amerimax Brand Guidelines

As part of my role, I took on the task of researching and designing the brand guide for Amerimax Home Products. This project allowed me to dive into the essence of the company, exploring its values and target audience to create a cohesive visual identity. From selecting colors and fonts to defining logo usage, every detail was carefully considered to ensure consistency across all platforms. I also conducted thorough competitor analysis to ensure our brand stood out in the market. This brand guide served as a valuable resource for the marketing and design teams, providing them with clear guidelines to effectively convey Amerimax's message to consumers. It was a fulfilling project that allowed me to blend creativity with strategy, ultimately contributing to the company's strong brand presence in the home products industry.