Amerimax Gutter Bay Redesign

As a member of the Amerimax team, a leading player in building products and accessories retail, we took on the challenge of revamping packaging for our products available at Home Depot stores. Collaborating with a creative agency, we devised an initial design aimed at standardizing box sizes and enhancing product visibility for both customers and sales associates. Our objective was to streamline product discovery in-store. Guided by my artistic direction, we settled on the initial design, which I then applied across over 100 SKUs. My responsibilities included photo manipulation and the creation of QR codes for each SKU. Once the packaging was finalized, I shifted focus to aisle signage. These signs served as a convenient reference for customers and a resource list for associates. Coordinating with multiple print vendors, I ensured the production of proofs and final prints. Additionally, I crafted digital assets to bridge the gap between the in-store and online shopping experiences for customers.

Role:
Art Direction
Print Production
Lead Designer

Deliverables:
Custom packaging for over 100 SKUs
Digital images for HomeDepot.com
Aisle signage